OUR MISSION

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To become a trusted source, providing unbiased and unblemished access to the truth of what is taking place behind the scenes in Sarasota’s civic arena.

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MEDIA KIT

FACTSHEET

IN PUBLICATION SINCE FEBRUARY 2018.

Frequency: Monthly

Format: Tabloid.

Circulation: 10,000 primarily home delivery.

Cost Per Edition: Free

Distribution Areas: Siesta Key, Longboat Key, City of Sarasota.

To enlighten, entertain and empower our audience to do more than grumble and gripe about Sarasota’s direction and destiny.

To provide an alternative platform of honesty and diversity, speaking truth to the power of the fourth estate as a fundamental and necessary actor in the rise and development of any great community.

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THE

PHOENIX

AUDIENCE

THE NEED FOR A NEWSPAPER LIKE THE PHOENIX HAS BEEN GROWING FOR THE PAST DECADE.

Over the years we have seen a consolidation of media outlets by large, non-local corporate owners, and in some cases a proliferation of primarily advertising driven outlets that seek only to profi t rather than pursue the truth.

 

Begun as an email newsletter, the Phoenix has stepped into the void to provide Sarasota’s more active

community members with a truthful lens on the local political and civic scene. Our readership is comprised

of a full spectrum of different political viewpoints and income levels and our distribution is concentrated in

neighborhoods of high affl uence and year round residency, primarily encompassed within the City of Sarasota

PRINTED COMMUNITY NEWSPAPER ENGAGEMENT

Reasons for reading printed community newspaper

Population 100K+

Population< 100K+

ADVERTISING

LOCAL

INFORMATION

CLASSIFIED EMPLOYMENT/

REAL ESTATE

PRINTED COMMUNITY NEWSPAPER READERS ARE READING FOR LOCAL

INFORMATION AS WELL AS ADVERTISING. In markets with less then 100,000

population, 72% of printed community newspaper readers want advertisign.

WHO READS

NEWSPAPERS ANYMORE?

79%

of adults employed in white collar positions

82%

of adults with household incomes of $100,000 or more

84%

of adults who are collegue graduates or who have advanced degrees

Six out of ten (60%) of U.S. adults, or nearly 191 million people, read a newspaper in print or onlie - in the last week.

The analysis of audience data not only indicated that newspapers are geing read by a majority of adulst in print or online, but also that these integrated audiences continue to atract educated, affl uent readers.

"Before social media and algorithms dicated to us

what was considered newsworthy, newspapers were our source of local information".

5 BENEFITS

OF THE PHOENIX

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A TRULY NOTEWORTHY MONTHLY PUBLICATION. Ours is the only news magazine that has a shelf life. Onceyou pick up the Phoenix, you want to read it. No fluff, our content hits the mark and guarantees that readers will linger longer on our pages and your ads. And they will pass it along!

A WORTHWHILE MISSION. Who else but the Phoenix is working on behalf of all of Sarasota’s citizens to ensure that growth and decision making is questioned with the whole community’s benefit in mind? We aren’t beholden to big advertisers and the mission is central to supporting Sarasota being great.

CLASS DESIGN. Our world class designers and editors have been lauded globally as being among the world’s best in the industry. Let their talents heighten the appeal of your company in the eyes of local readers.

FULL SERVICE. we support you 100% with our customer support, providing graphic design and copywriting as part of the cost of advertising with us. Let our experts eliminate any headaches.

MAXIMUM EXPOSURE. Your ad is guaranteed to stick out as we have limited the advertising/ editorial ratio dramatically. Our business model is to remain focused on the value of our content and ensure that advertising provides just as much service to our readers as the rest of our content. We have invited you to work with us for a reason: because we feel that your company represents value to our audience. We are picky that way.

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